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There are different campaign mzy and different creative types as well. Traffic and Leads for Your Website One of the most common purposes of Facebook Advertising is driving traffic to your website.

Advertising – Privacy & Terms – Google

Supported placements: This ad type helps to promote your external website and send people to your landing pages or blog posts. You can use Link Click Ads with Tnis placements; this allows you to deliver the same ad across multiple News Feeds and reach a large audience.

These ads perform really well and have the unintended benefit of generating Likes for your Facebook page. Just remember to check the comments and reply to them for an engagement boost! Read more about Facebook video ads in our dedicated guide.

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Facebook has also developed ad types that allow users to submit their email or interact with your brand without leaving the Facebook platform. By not leaving the platform, load times are up to 10X faster!

This makes for a great user experience and reduces the time and often, money required to acquire new leads. They target users based on past actions or inactions on your website or application with a perfectly timed ad.

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Facebook handles the automation and re-targeting! This Facebook ad type allows people ge download your content or sign up for your offer without leaving Facebook platform.

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This makes the Lead Ads a perfect method for quickly getting a potential customers email address! For more on Lead Ads, read this post!

The easiest way to move the new leads from Facebook to your CRM system is to automate the entire process. Read more: Canvas Ads Supported placements: Mobile Newsfeed.

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Canvas is an interactive ad that mxy users engage with your content on Facebook and is currently only available on mobile due to how we interact with mobile devices. Canvas also loads 10 times faster than standard mobile web applications!

Collection Ads Supported placements: Mobile Newsfeed Facebook Collection Ads let you showcase multiple products that are being sold on your website.

This new Thos makes it easier for people to discover, browse and purchase products in a visual and immersive way! Promoting your posts is a great way to be sure that all your fans see your message. Want to engage your page fans? This Facebook Ad Type has the most space to show your beautiful pictures!

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Video Advertising drives high audience engagement. It builds a strong connection, and even smaller companies can make simple videos to entertain and connect with their audience.

Lookingg the ability to re-target subsets of visitors based on how much of your video they watched, this ad type is perfect for creating stellar custom audiences to re-target with other ad types! This ad format is focused on page engagement.

However, there is very little reason to use it instead of the Page Post Photo ad — pictures simply perform better. Mobile and Desktop Apps Install Since the launch of its mobile application, Facebook has become one of the biggest players in the mobile advertising space.

How to Run Your First Instagram Ad Campaign - Later Blog

Mobile Newsfeed Mobile App Ads are the perfect choice to drive more installs to your mobile app. This ad is displayed only on the Mobile Newsfeed. This delivers a great conversion rate. Right Column Desktop Newsfeed This ad unit allows ae to drive users to your Facebook app and make people engage with it. Since Facebook apps are not supported on mobile, you can only target either the Desktop Newsfeed or the right column.

Instagram Last but not least not at all! This makes perfect sense as Instagram users are using the app on mobile, meaning Thsi they might be more interested in downloading additional mobile apps.

If you want to boost the reach of your event, use this ad unit with the right targeting options. In order mat you to be able to create an offer, your Facebook Page needs to have at least 50 Likes. Messenger Inbox Messenger Stories Messenger ads appear in the main tab of Facebook messenger, where people spend time chatting with friends.

A user will see your ad in the inbox qhat their conversations, and can click to initiate a Facebook conversation with your page.

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Whenever possible, we suggest you test different ad formats and see which ones perform better for you. This will deliver the best results at the lowest cost.

For a complete Nude girls fort Strang Oklahoma of all Facebook ad types and specs, see this guide by Facebook. You are here: Guides eBooks Webinars Blog. Video Ads Supported placements: Yyou copy text: Boosted Page Posts Supported placements: Recommended image size: Multi-Product Carousel Ads Supported placements: Mobile Newsfeed Canvas is an interactive ad that lets users engage wnat your content on Facebook and is currently only available on mobile due to how we interact with mobile devices.

Header with logo Full-screen image Text block Button for offsite links Image carousel Auto-play video Full-screen tilt-to-pan image Product set. Image Size: Check how much text is on your image.

Page Like Ads Supported placements: Bonus Tip: Page Post Photo Ads Supported placements: Page Post Video Ads Supported placements: Page Post Text Supported placements: Mobile App Supported placements: See how much text is on your image. Desktop App Supported placements: Up to 90 characters.

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This ad may be what you re looking for Mobile App Ads Supported placements: You can select both photo and video ads for your Instagram Mobile App Ads. Image ratio: Text only, characters recommended. Event Ads Supported placements: Up to 90 characters Headline: Offer Claims Supported placements: Up to 25 characters Ad copy text: Up to 90 characters In order for you to be able to create an offer, your Facebook Page needs to have at least 50 Likes.

Local Awareness Ads Supported placements: Messenger Ads Supported placements: Don't miss our next guides, get wjat when new content is available!

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